Last year I stumbled across
this "milk life" commercial. It shows a guy breakdancing while milk flows out of his torso in a swirling fashion. My initial reaction was to hate it because I was used to the previous slogan "got milk?". I also thought it was very unconvincing that the advertisement is trying to get people to think that if they drink milk, then they will be able to breakdance and have milk flowing from their torso. No matter how much milk a person drinks, they will most likely not be able to breakdance and they will definitely not become a milk dispenser. From the extremely unrealistic concept of the commercial it is easy to see that it was intended to reach a younger audience, but I think that the people in charge of creating the concept should have addressed an older audience as well. Older audiences are the people who actually have the money and the desire to buy milk. If you gave a kid money to go to the grocery store, they would pick candy over milk any day.
Even though I found the commercial to be unconvincing because of its ridiculous concept, I'm still going to buy milk. It's an important ingredient for most recipes and is a requirement for most baked goods. I'm not going to stop buying something just because I don't think its commercial is very good.
That does sound like a rather unconvincing ad, but in the end like you said milk is a very essential need and i think they can spare a couple of bad ads because it won't stop people from using or buying milk.
ReplyDeleteI agree, milk is definitely an essential, sometimes for everyday use. The ad is simple, yet effective. The bold letters show a sense of urgency yet the milk in the background seems to represent its gracefulness.
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